23 Jun 2014
Brand Management: Polo and the Cross
This fall I will be a senior at Wake Forest University—a private school located in Winston-Salem, NC, which is characterized by beautiful people, pretty clothes, stunning architecture, and high tuition. Looking around at the majority of the students, a newcomer will no doubt recognize the upper middle class clothing that appears on the student body; Sperrys, button downs, khaki shorts, sun dresses, and the brands of Southern Tide, Brooks Brothers, Vineyard Vines, Nike, and Polo.