23 Jun 2014

Brand Management: Polo and the Cross

This fall I will be a senior at Wake Forest University—a private school located in Winston-Salem, NC, which is characterized by beautiful people, pretty clothes, stunning architecture, and high tuition.  Looking around at the majority of the students, a newcomer will no doubt recognize the upper middle class clothing that appears on the student body; Sperrys, button downs, khaki shorts, sun dresses, and the brands of Southern Tide, Brooks Brothers, Vineyard Vines, Nike, and Polo.

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